Landor Associates is bringing Santa into the 21st Century with their hi-tech, interactive windows this holiday season.

People passing by can Instagram their selfies with the tag #LandorXMAS and be sorted as Naughty or Nice in one of Landor’s 4 Christmas windows. The windows tell a contemporary Christmas narrative, taking viewers along a magically modern journey to the North Pole with Santa and his elves.

Landor will be activating Fountain Square on Friday, December 20, from 11:30am – 1:00pm, when they will bring Naughty and Nice picture frames and allow Cincinnatians a chance to make sure they’re on Santa’s list. Additionally, coloring books and crayons will be handed out to kinds during that time.